Wk06 Logo Design Concept Phase

I started off my research searching random game logos and titles in Google. One of the ones that happened to pop up was Plants vs. Zombies one of my favorite XBLA games. Now the text used for this title is way too cartoonish to be anything like my game, but what I really loved about the title was the symbolism of the text. The word "Plants" is colored in green with little leaves sticking out at each end and is placed above some grass. The word "Zombies" is colored in a dull grey with rugged texture beneath the grass. The plants are the good guys in this game and the text seems to be triumphing over the zombie text in the title. The other thing is that plants are often associated with being above ground while zombies come from beneath the ground.

I decided to go through the collection of games I brought with me to college next, and I picked out two games that caught my eye: Halo 4 and Dead Space.  With Halo 4 I wanted to go back to the roots of the original Halo and looked up what the tile/logo looked like. I really liked the text which had this halo affect on it (which was one of the things I used in my title screen) The logo which is Halo's signature "O" with the dot in the middle which represents the halo rings in the game. You can see one of the rings sketched out behind the text as well. I liked this because it took an aspect of the game and brought it to the title.

Dead Space was my favorite game I got to look at. The text had a halo affect on it along with corrosion and holes to make the text look as though it was "dead". In the background there's a picture of a severed hand floating away in the stars

Symbolism, in-game aspects and proper representation of the text are all factors I wanted to bring to my logo, so I kept these in mind while doing sketching for my logo.

I tried to vary the logo designs for each one of my thumbnails. My favorites are 1, 5, and 7. 5 doesn't look very clean as a thumbnail but in my head it was the original design idea I had in mind. I chose to use my first thumbnail for my sketch because I wanted to see how it would look if I made it bigger. It feel like it came out looking quite nicely and it fits the criteria I was looking to portray.